Making background music for product demo videos with AI

You can use AI to create background music for product demo videos. Suno generates unique instrumental tracks tailored to your video's length and mood, ensuring your product remains the focus. This lets you get custom music quickly and avoid common licensing issues.

Why custom background music matters for product demos

Product demo videos explain how something works. Clear communication is key. Background music sets the tone and keeps viewers engaged without distracting them. It can reinforce your brand's image and make the demo more memorable. Generic stock music can sound out of place or be overused, which can make your product feel less unique. Custom AI-generated music, on the other hand, can be precisely matched to your product's features and your target audience.

What makes good demo music?

Good demo music is supportive, not dominant. Here are key characteristics:

• Instrumental: Vocals can compete with your voiceover or on-screen text, making it harder for viewers to understand your message. Instrumental tracks keep the focus on the product.
• Consistent mood: The music should reflect the product's function. Is it innovative and high-tech, or calm and user-friendly? The music should match this feeling.
• Appropriate tempo: A moderate tempo works well. Music that is too fast can feel frantic, while music that is too slow can make the demo drag.
• Subtle: The music should be noticeable but never overpower the narration or product sounds. It should enhance, not distract.
• Loopable or adaptable: Demos vary in length. Music that can be easily edited or generated to fit a specific duration is useful.

Generating music for your demo with Suno

Suno uses AI to create original music from text prompts. You describe the music you need, and the AI generates it. This gives you control over the sound and mood of your track.

Crafting your prompt

Start with the mood and instrumentation. Think about the feeling you want to evoke. Here are some examples:

Upbeat, modern, instrumental electronic music, light percussion, synth melody, for a tech product demo

Calm, warm, acoustic guitar and piano, instrumental, background music for a tutorial video, slow tempo

Energetic, corporate, motivational instrumental, light drums, strings and synth pads, for a business software demo

Minimalist, ambient, sci-fi inspired instrumental, subtle synth textures, for a futuristic gadget demo

Playful, quirky, instrumental, pizzicato strings and woodwinds, for a children's educational app demo

Experiment with different descriptions. If the first result isn't perfect, try adjusting the prompt. For instance, if the first track is too busy, add minimal or sparse to your next prompt.

Specifying length

Suno can generate tracks of varying lengths. This is important for product demos, which often have precise timings. You can specify the desired duration in your prompt.

Upbeat, modern, instrumental electronic music, light percussion, synth melody, for a tech product demo, 90 seconds long

If you need a very specific duration that the AI doesn't hit precisely, you can often trim or loop the generated track in your video editing software. The AI aims for the requested length but results can vary slightly.

Ensuring no vocals

Suno prioritizes instrumental output when the prompt suggests background or demo music. However, to guarantee no vocals, explicitly include instrumental or no vocals in your prompt. This helps the AI focus on purely musical elements.

Calm, warm, acoustic guitar and piano, instrumental background music, no vocals, for a tutorial video

Volume and mixing considerations

Once you have your AI-generated track, you will integrate it into your video. The music should be audible but not distracting. Most video editing software allows you to adjust the volume of individual audio tracks. A good rule of thumb is to set the music volume significantly lower than your voiceover or product sound effects. Test it on different devices to ensure it sounds balanced.

Licensing and commercial use

Copyright in AI-generated output is currently unsettled. Different countries and copyright offices have varying stances on whether AI-generated works qualify for copyright protection without human authorship. You should check the current rules and guidelines in your specific location for the most accurate information.

If you plan to use your AI-generated music commercially (for example, in a product demo that generates revenue or is part of a marketing campaign), a paid Suno plan is required. The free plan does not include commercial usage rights. Always refer to Suno's terms of service for the most up-to-date information on usage rights. Policies regarding AI-generated content on platforms like YouTube or Spotify can change. It is always best to check the current terms and conditions of any platform where you intend to publish your video.

Suno's SynthID watermark

Every track generated by Suno carries an inaudible SynthID watermark. This watermark does not affect the sound quality but helps to identify the track as AI-generated. This is a standard practice for AI content generation platforms.

Conclusion

AI music generators like Suno provide a flexible and efficient way to create custom background music for your product demo videos. By carefully crafting your prompts, specifying length, and ensuring instrumental output, you can produce tracks that enhance your demo without overshadowing your product. Remember to consider licensing and usage rights, especially for commercial applications, and always refer to the relevant terms and conditions.